Door 19 Barbie is the feminist of the year

Fabienne Kipfer

19.12.2023

"Barbie" put everything in the shade this summer. The pink blockbuster comedy had the box office running hot and drew crowds to the cinemas even on beautiful summer days.
"Barbie" put everything in the shade this summer. The pink blockbuster comedy had the box office running hot and drew crowds to the cinemas even on beautiful summer days.
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"Barbie" put everything in the shade this summer. The pink blockbuster comedy had the box office running hot and drew crowds to the cinemas even on beautiful summer days.

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In der heutigen Medienlandschaft dominieren negative Meldungen, die den Effekt haben, den Leser*innen ein einseitiges Bild der Realität zu vermitteln. blue News versucht stets, eine ausgewogene Perspektive zu bieten. In der Adventszeit möchte die Redaktion den positiven Ereignissen mehr Aufmerksamkeit schenken und Hoffnung machen. Vieles ändert sich zum Guten – über solche positiven Entwicklungen berichtet blue News in seinem Adventskalender.

No time? blue News summarizes for you

  • The cinemas celebrated a revival this summer thanks to "Barbenheimer" ("Barbie" and "Oppenheimer").
  • "Barbie" with Margot Robbie and Ryan Gosling broke the billion dollar barrier after just one month and became the biggest box office hit of the summer.
  • The hype surrounding "Barbie" developed a momentum of its own - which is probably mainly due to the color pink.

Have you seen "Barbie"? That felt like the most frequently asked question this summer. Who would have thought at the beginning of the year that a movie about Mattel dolls would have helped revive cinema?

The doll that has captured the hearts of children all over the world for decades has not only experienced a renaissance in the toy industry, but also on the big screen.

Early on, the hype surrounding Barbie developed a momentum of its own - which is inevitably linked to the color pink. "Barbie" looks and pink outfits were omnipresent this summer. Fans even took to TikTok and Instagram to discuss what they were going to wear to the movies.

"Barbie" breaks records

"Barbie" made filmmaker Greta Gerwig a high-flyer. She was once the queen of low-budget films. Now she is one of the most commercially successful female directors in the world.

The film starring Margot Robbie as Barbie and Ryan Gosling as Ken grossed almost 1.5 billion dollars.

With nine nominations, the blockbuster comedy is the favorite in the race for the Golden Globes. Barbie" is also ahead in the nominations for the 29th Critics Choice Awards. The pink comedy could win several awards at the Oscars.

Barbie as an icon for the modern women's movement

The great success of the film is not only due to the large marketing budget, but is probably mainly due to the screenplay, which was written by Greta Gerwig.

The US-American is an avowed feminist and managed to transform the plastic toy doll from the 1950s into an icon of the modern women's movement.

The film not only has a high fun factor with lots of kitsch, but is also socially critical. This feminist satire is also a must-see for Barbie detractors.


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