Marc Sway on artificial intelligence "The truth is non-negotiable"
Marc Sway celebrates his roots with his new album "Roots". In the TV show "On the Rocks", he talks about his career, his fans and the curious trick he used to protect himself from fan attacks.
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- Marc Sway ("Severina", "Hemmigslos liebe") is a guest on the TV show "On the Rocks".
- With presenter Vania Spescha, the Zurich musician with Brazilian roots recalls that at the beginning of his career he used a pseudonym for hotel bookings to protect himself from being besieged by fans.
- Marc Sway released his new album entitled "Roots" this week. It is his seventh solo record.
Marc Sway has been a fixture on the Swiss music scene for over 20 years. His latest album has just been released: It's called "Roots" and is Sway's seventh solo record.
The singer already made headlines in 2003 with his voice and his look. At the time, the German teen magazine "Bravo" ran the headline: "Sweet newcomer from Switzerland". After that, he was literally pursued by female fans.
Marc Sway recalls on the "On the Rocks" sofa: "At the beginning of my career, we always checked into hotels under false names."
Marc Sway: "I was always Fred Feuerstein"
Anyone who is hyped by the German teen magazine to such an extent is also literally besieged by girls as a result. Marc Sway reveals to TV presenter Vania Spescha how he used to check into hotels back then: "I was always Fred Feuerstein."
Today, both his real name and his stage name are in his passport - after all, flights have already been booked in his stage name. "Then I have to be able to identify myself."
Marc Sway's real name is Stefan Marc Bachofen Lopes. The man from Männerdorf has Brazilian roots through his mother. That's why there is also a detailed biography of Sway on Wikipedia - in Portuguese.
Artificial intelligence helps musician Sway
Marc Sway uses AI-generated tools in his everyday life as a singer: "They are technical tools that are a great help to us".
When he prepares, he uses a song and lets the artificial intelligence filter out the voice or the piano, which AI can calculate well and effectively. It offers useful tools, especially in the field of craftsmanship, Sway continues.
However, the musician also sees artificial intelligence as a challenge that needs to be handled with extreme caution. He is thinking of fake videos, for example. Marc Sway is clear: "The truth is non-negotiable".
In the TV show "On the Rocks", the musician also talks about the nervousness before the release of his new album, the song tribute to his wife and the upcoming tour.
