Miscellaneous Fotomuseum Winterthur is back with digital seduction
The Fotomuseum Winterthur reopens on Saturday after a two-year renovation phase - now with a mirrored canopy.
Image: Keystone
"The Lure of the Image - How Images Seduce on the Net" is the title of the opening exhibition.
Image: Keystone
Jenny Rova, for example, shows her personal experiences of online dating.
Image: Keystone
The Fotomuseum Winterthur reopens on Saturday after a two-year renovation phase - now with a mirrored canopy.
Image: Keystone
"The Lure of the Image - How Images Seduce on the Net" is the title of the opening exhibition.
Image: Keystone
Jenny Rova, for example, shows her personal experiences of online dating.
Image: Keystone
The Fotomuseum Winterthur celebrates its reopening on Saturday after almost two years of renovation work. The opening exhibition focuses on contemporary forms of photography as a digital seduction artist.
16.05.2025, 13:29
SDA
"The museum is not bigger after the renovation, but it is smarter," said museum director Nadine Wietlisbach on Friday during a media tour of the renovated Fotomuseum.
The basic structure of the building has been retained and it is still part of the industrial area, said the museum director. What is new is the arrangement of the rooms, which now allows for more diverse uses - including for museum education. An extension has also been added, a timber construction that connects to the existing hall.
"All in all, the museum is now more open and permeable," said Wietlisbach. The newly designed foyer area certainly contributes to this.
The director also drew attention to the museum's new, mirrored canopy. "On the one hand, we don't want to leave school classes who use our educational program out in the rain," she said with a smile. On the other hand, the mirror invites visitors to take photos of themselves.
In addition to the flexible exhibition, event and workshop spaces, the museum also has a photo lab and a walk-in camera obscura.
The lure of the web
The newly renovated museum opens with the exhibition "The Lure of the Image - How Images Lure on the Net". It shows 14 artistic works that deal with visual phenomena on the internet. It runs until mid-October.
The artists illustrate how decisively images shape our social, cultural and political environment.
For example, artist Sara Cwynar visualizes analogue scrolling in a video essay. Jenny Rova explores her experience on dating platforms in her handmade photo collages. And Noura Tafeche examines how an aesthetic of cuteness is used online as a weapon to spread military propaganda and violence.
