The US car manufacturer Ford wants to turn its loss-making electric car business around and is accepting a huge write-down to do so. It is expected to reach 19.5 billion dollars (15.5 billion Swiss francs) - mostly in the current quarter.
16.12.2025, 00:44
16.12.2025, 06:35
SDA
The all-electric version of the large F-150 pickup will be discontinued. In future, Ford wants to focus more on hybrid vehicles - and on smaller models for electric cars. Following the success of Tesla, the major US car manufacturers General Motors, Ford and Stellantis invested billions to bring more electric cars into their model ranges. They also decided to electrify the pickups that are popular in the USA. The F-150 is one of the best-selling models on the US car market. However, the electric pickups - whether from Ford or Tesla's Cybertruck - did not sell in the numbers hoped for.
Trump let the e-car subsidy expire
The abolition of the 7500 dollar electric car subsidy by US President Donald Trump put a further damper on the market. Most recently, electric cars still accounted for five percent of Ford's business, said Ford CEO Jim Farley on the business channel CNBC. Before the subsidies expired at the end of September, this figure had been twelve percent.
Ford's electric car business was losing billions quarter after quarter - which were absorbed by combustion engines and commercial vehicles. With a new vehicle platform, Ford wants to build more affordable electric cars with prices starting at 30,000 dollars from next year. The conversion to vehicles with hybrid drive will create thousands of new jobs in the USA, according to Ford boss Farley.
