Figure of the week: 78 million turnover with meat substitutes

Last year, the Swiss retail trade generated sales of 78 million Swiss francs with meat substitutes. Alternatives to sliced meat, schnitzel and charcuterie are particularly popular.

Keystone-SDA

11.01.2025, 07:30

SDA

However, sales fell significantly last year, as the "Plant Based Food Report 2025" shows. The report was compiled by Coop with the support of market research companies Yougov and Nielsen.

Specifically, sales of meat substitutes fell by 10 percent last year. Sales had already fallen in the previous year, albeit not as sharply.

However, alternatives to dairy products such as oat milk and soy yogurt are becoming increasingly popular. At 141 million Swiss francs, sales in this category last year were 5 percent higher than the previous year.