Information technology Apple promises no AI training with user data
At the launch of its new subscription for creative software, Apple assured that it will not use user data to train artificial intelligence. "In no scenario will content created in Apple Creator Studio ever be used for training."
14.01.2026, 16:40
SDA
This was stated by Brent Chiu-Watson, the manager responsible for app product marketing. For example, Apple uses models from the ChatGPT developer OpenAI to generate AI images in the Keynote presentation software. According to Apple, user privacy remains protected.
Apple has bundled its video editing and image processing software as well as new AI functions for office apps into the Creator Studio subscription. With this offer, the company is attacking top dog Adobe, among others, in this business. Users do not have the option to choose which AI models are used in the background for individual tasks. Apple has selected what it considers to be the best models for the respective tasks, said Chiu-Watson.
When using AI, Apple adheres to the principle of complementing human creativity, emphasized Bob Borchers, responsible for product marketing. "We want to expand their capabilities, but not replace them." Apple is also convinced that things created by users remain their property and that only they have control over where and when they are shared.
