Food products Aryzta CEO Urs Jordi expects prices to rise again
Although Aryzta has increased sales volumes in the year to date, it has lowered prices. According to company boss Urs Jordi, however, this is only a temporary development.
16.12.2024, 12:13
SDA
"We are no longer giving any further price reductions, as most raw materials have not become significantly cheaper - in some cases even significantly more expensive," he said in an interview with the news agency AWP. He is confident that he will be able to push through higher prices in the contract negotiations now taking place with customers. "In the medium and long term, prices will tend to rise," said the Aryzta boss.
Just over four years ago, Jordi took up his post as CEO of Aryzta as a beacon of hope. After the baked goods group had previously slipped deeper and deeper into debt, the trained baker/pastry chef and former Hiestand boss was supposed to clean things up. His term as CEO has now come to an end and Jordi says that Aryzta is "stable and healthy" again. Sales and profits are developing "in the right direction".
He cites the "good, professional management team" that he put together as his greatest achievement during his time in office. Especially at the beginning, when the company's reputation was "battered", it was not so easy to find good people. But "today we have a very professional, great team that you can rely on," says the departing boss.
However, there are also areas in which he would have liked to have achieved more, such as the use of artificial intelligence (AI). Although Aryzta has initiated a number of projects in this regard, it is "a year or two too late". However, Jordi emphasizes that his team had to save the company first and foremost.
