Sales drop significantly Daimler Truck feels the effects of US weakness
The weakening market in the USA and fewer buses sold have led to a further drop in sales at Daimler Truck. In the first quarter, the commercial vehicle manufacturer sold 68,849 trucks and buses worldwide.
10.04.2026, 11:08
10.04.2026, 12:05
SDA
This was a decrease of nine percent, as the company announced in Leinfelden-Echterdingen. The US subsidiary recorded the biggest drop in sales. Sales fell by 25 percent to 29,432 vehicles in the first quarter. The market is weakening because haulage companies are holding back on ordering new vehicles. Due to the US tariffs, among other things, it is difficult to estimate the transport volume that will be generated in the coming years.
Sales of Mercedes-Benz Trucks, on the other hand, increased by 13 percent to 34,486 vehicles. The company did not give a reason for this development when asked. Sales of buses fell by a fifth to 4,972 vehicles between January and March. The commercial vehicle manufacturer did not provide an explanation for the slump in sales.
Daimler Truck intends to provide more details on sales and business development at the start of 2026 when it publishes its quarterly figures on May 6.
Profit slump last year
The commercial vehicle manufacturer is under pressure. Profits in 2025 slumped by 34 percent compared to the previous year to two billion euros. US tariffs and weak demand in North America weighed on business. Turnover fell by 9 percent to around 49.5 billion euros.
Sales had fallen by 8 percent in 2025. Daimler Truck sold 422,510 trucks and buses last year.
In order to become more competitive, Daimler Truck launched the "Cost Down Europe" savings program last year. The aim is to reduce running costs on the home continent by more than 1 billion euros by 2030. In Germany, around 5000 jobs are to be cut as a result. The Mercedes-Benz brand is particularly affected. However, savings are also to be made in North America.
