Food products The hype surrounding Dubai chocolate is not yet over for Lindt
After the hype surrounding Dubai chocolate last winter, Lindt & Sprüngli now wants to really cash in on the pistachio and kadayif chocolate creation. The product will have a "substantial" impact on business growth in 2025, says CEO Adalbert Lechner.
04.03.2025, 13:51
SDA
The manufacturer of premium chocolate does not believe the hype is over yet, as was reported at the annual media conference in Kilchberg on Tuesday. The forecasts for sales of the Dubai chocolate bar for 2025 are rising and rising, according to feedback from sales outlets.
Lindt described the launch of its own Dubai chocolate bar shortly before Christmas as the "biggest event of the year" in 2024 in response to "unprecedented hype" on social media. Consumers "queued for hours" in Lindt retail stores to try the creation, according to the annual report.
The success, particularly with a younger target group, prompted the company to create Lindt Dubai Style Chocolade based on a similar recipe for wholesalers. The limited-edition bars, which only have a shelf life of four months due to the filling, will go on sale in the next few weeks and will now also be available in retail outlets after the company's own stores.
The hype surrounding the Dubai chocolate, which was driven by social media such as the video platform Tiktok, brought Lindt media attention worth an estimated 100 million Swiss francs in German-speaking countries alone, according to reports.
