Drinks Guinness production is boosted

Because the supply of Guinness beer in British pubs ran out at the end of last year, production is to be boosted. This was reported by the PA news agency, citing the British drinks manufacturer Diageo.

Keystone-SDA

04.02.2025, 12:59

SDA

Despite declining beer consumption, demand for Guinness has risen sharply. In the second half of 2024 alone, sales rose by 13 percent.

Around Christmas, pubs in the UK reportedly had to ration Guinness on tap. The brewery emptied its emergency reserves to meet demand.

"We are working around the clock to replenish our stocks and are increasing them rapidly," said Diageo managing director Debra Crew, according to the PA report. The company is also investing 200 million euros in a new Guinness factory in Kildare, Ireland.