Tourism Hotel industry records almost 44 million overnight stays
The Swiss hotel industry set a new record in 2025. With a total of 43.9 million overnight stays, the highest figure ever recorded was achieved. This means that the industry clearly outperformed the previous year.
25.02.2026, 12:14
SDA
These are the final figures published by the Federal Statistical Office (FSO) on Wednesday. At the end of January, the FSO had already signaled in an initial estimate that a new high had been reached.
Compared to the previous year, the result corresponds to growth of 2.6%. Compared to 2019, the last year before the pandemic, it is even an increase of 11%.
Broad-based growth
Growth was driven by both domestic and foreign guests. Around 21 million overnight stays were attributable to travelers from Switzerland (+1.4%). City breaks were particularly popular, while stays in mountain regions and rural areas declined slightly.
12.7 million overnight stays were registered from Europe (+3.9%), which corresponds to a market share of 29%. The long-distance markets accounted for a total of 23% of overnight stays.
Demand from the USA in particular increased by 5%. Although the Asian markets recovered slightly, they remained well below the 2019 level (-18%).
Switzerland Tourism anticipates a largely stagnant tourism year in 2026. According to Director Martin Nydegger, in view of the high demand, there is a greater focus on the targeted temporal and spatial management of guests as well as sustainable development.
