Great Britain Memes by Kamala Harris conquer the web
From "brat" to coconut palm: Kamala Harris is revitalizing her image with her social media campaign and is appealing to young voters.
24.07.2024, 13:00
SDA
The potential US Democratic presidential candidate is extremely "meme-worthy", writes the New York Times. She dances easily, has her own style of speaking and laughs heartily, even at herself.
Hours after Joe Biden's withdrawal, Harris had already collected millions in donations. One after the other in her party backed her. But the "most culturally significant support" came from British singer Charli XCX, writes the Guardian.
Kamala, a brat?
The British singer posted on X: "kamala IS brat", alluding to the title of her new album "brat". According to the singer, the term stands for a kind of attitude to life. On Tiktok, she explains that "brat" is a chaotic girl who likes to party, sometimes says something stupid, but is self-confident and survives defeats. Literally translated, "brat" means brat.
Harris' campaign managers like to pick up on this image: The new color of Harris' campaign account on X is green - the same shade of green, the same style as the successful singer's album. "This is currently the easiest way to appeal to the under-30 target group," writes CNN. And it seems to be working. Harris fans are spreading numerous posts on social media in which they place green filters over photos and videos of the 59-year-old politician.
Falling from the coconut tree
But not everything is "brat". Other Harris memes also enlivened the Democratic election campaign online and are currently experiencing a "triumphant comeback", writes the New York Times. Video sequences that Harris' opponents used to disseminate on social media channels to denigrate the vice president are now being used by her fans to celebrate her.
For example, an excerpt from a speech from 2023, in which Harris said that everything in life has a context. She quoted her mother as saying: "I don't know what's wrong with you young people. Do you think you just fell off a coconut tree?"
The video has been widely shared online since the start of Harris' candidacy. Her supporters are also spreading emojis of coconuts and palm trees as a "sign of support", writes the Washington Post. Other US media are also reporting on this phenomenon.
The US presidential election is on November 5. Biden had spoken out in favor of Harris' candidacy in his declaration of renunciation on Sunday.
