Trade Swiss continue to buy US products despite tariff crackdown
Despite US President Donald Trump's tariff crackdown, products from the USA continue to enjoy great popularity among Swiss customers. This is shown by the latest sales figures from Switzerland's largest online retailer Galaxus.
20.06.2025, 10:00
SDA
According to the sales data published by Galaxus and Digitec on Friday, American brands accounted for 17.5 percent of sales in May. This is only a small drop compared to the previous year's share of 18.3 percent.
The Migros subsidiary explained in a press release that there was no boycott of US goods, as the media had expected based on surveys.
According to the information provided, products whose brand owners have their headquarters in the USA were evaluated - regardless of where they are produced. The 1000 best-selling brands of the past year were included in the analysis.
Galaxus believes that the main reason behind the weak decline lies in customers' shopping habits. However, according to the online retailer, a lack of knowledge about the origin of brands could also play a role in people sticking to products from US companies.
Another reason could be emotional attachment. According to Galaxus, this is likely to play a role with brands such as Apple or Nike.
