Toys Lego significantly increases profits and plans further growth
Building block manufacturer Lego has significantly increased its earnings and turnover in the first half of 2025. It intends to further expand its market position despite the difficult global situation, as CEO Niels Christiansen told the AFP news agency in an interview.
27.08.2025, 09:44
SDA
From January to June, the Danish toy company achieved a net profit of around 9 billion kroner (1.1 billion Swiss francs), an increase of 10 percent compared to the previous year. Sales rose by 12 percent to 34.6 billion kroner - the sixth time in a row that Lego has recorded sales growth.
Christiansen emphasized that Lego has outperformed the overall market in recent years and has steadily gained market share. "I don't think this is over," he said.
Among other things, 314 new products, a strong brand reputation and the opening of 24 additional stores contributed to the success, which means that Lego now operates 1079 stores worldwide. The business, which grew during the coronavirus pandemic, also remained stable.
"Formula works well"
The Group, which is wholly owned by the founding Christiansen family and is not listed on the stock exchange, produces in its own factories on several continents. "The formula works very well," says the CEO.
While the global toy market grew by just under 7 percent in the first half of the year, Lego grew twice as fast at around 14 percent. According to market research company Statista, the manufacturer of the famous plastic bricks has been the global number one in the industry since 2020 - ahead of Bandai Namco from Japan and US competitors Mattel and Hasbro.
After a difficult phase in the 2000s, Lego recovered with the help of successful brands and film franchises such as Ninjago.
