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The green Flixbus will soon be operating in Australia. (archive picture)
Keystone
The German long-distance bus operator Flix is targeting another continent on its expansion course with the Australian market. Flix announced that the company will begin operations there for the Australian summer season from December to February.
"Australia is not only an attractive growth market in its own right, but also an important milestone in Flix's expansion in the Asia-Pacific region," said Flix CEO André Schwämmlein according to the press release. "Just as in Latin America, we also want to further expand our presence there." Although Australian operators have modern vehicles, the local long-distance bus sector is largely traditional and only partially digital.
According to Flix, the Western Pacific region is becoming increasingly important for the growth of the global long-distance travel market. "A compound annual growth rate of 12.2 percent is forecast for long-distance coaches between 2023 and 2028."
According to Flix, it is currently active in more than 40 countries on four continents.