Air traffic Lufthansa unites the Group with a new brand identity

The German Lufthansa Group is bringing its airlines closer together with a new brand identity. Airlines such as Swiss, Edelweiss and Eurowings are to bear the addition "Member of Lufthansa Group" in future.

Keystone-SDA

10.12.2025, 15:43

SDA

"The Lufthansa Group is evolving from a group of airlines into an integrated airline group," says Lufthansa Executive Board member Dieter Vranckx. The new brand identity is more than just a design overhaul, it is a "strategic milestone".

The new Lufthansa Group logo acts as a visual anchor of trust, says the former Swiss CEO. The crane logo familiar from the core brand will be used for the Group without the surrounding circle. The name Lufthansa Group appears in capital letters in a new font.