Finances Many Swiss people are afraid of the stock market - education is key
The majority of Swiss people invest their money. Nevertheless, almost one in two consider the stock market to be unsafe. According to a study by Raiffeisen, parents are also important for the desire to invest.
25.11.2025, 07:34
SDA
Around two thirds invest their money, according to a survey published by Raiffeisen Switzerland on Tuesday. The survey asked 1506 people about their investment behavior.
The majority of investors are also of the opinion that even small contributions are worthwhile. By contrast, less than half of non-investors think this way.
Meanwhile, around half of those surveyed consider the stock market to be a "casino" or expect losses in difficult economic times. According to the study, only 37 percent say they trust the financial markets.
This is a problem for the experts at Raiffeisen. "Investing is not rocket science," Tashi Gumbatshang, Head of the Competence Center for Asset and Pension Advice, is quoted as saying. Investing does not require a high initial capital, but only a clear plan.
Early contact pays off
Gumbatshang also emphasizes the important role of parents when it comes to investing. "Those who come into contact with investments such as fund savings plans through their parents at an early age are more likely to invest themselves later on," says the author of the study.
In addition, financial literacy is shaped by the parental home. For example, 70 percent of respondents named their own parents as their "most important role models" when it comes to handling money.
The survey was conducted in July 2025 among 1506 people aged 16 to 79 and is representative of the Swiss population.
