Retail trade Migros with slightly lower total sales in 2025

SDA

16.1.2026 - 09:07

Migros, which is currently undergoing restructuring, achieved lower sales last year. The "orange giant" reported 1.9 percent lower sales of 31.9 billion Swiss francs.(archive image)
Migros, which is currently undergoing restructuring, achieved lower sales last year. The "orange giant" reported 1.9 percent lower sales of 31.9 billion Swiss francs.(archive image)
Keystone

Migros closes its anniversary year with stable developments in its core business, but with slightly lower sales overall following numerous disposals. Online retailer Digitec Galaxus and healthcare services recorded particularly strong growth.

Keystone-SDA

In 2025, the Migros Group generated total sales of CHF 31.9 billion, 1.9% less than in the previous year, as the "orange giant" announced in a press release on Friday. Adjusted for the divested companies, this represents an increase of 1.1 percent to 29.4 billion.

During the financial year, the Migros Group disposed of companies that were either loss-making or not in line with its strategy. With the sale of Mibelle, Hotelplan, Micasa, SportX and OBI, the portfolio streamlining initiated in 2024 was successfully completed, the statement continued.

Stable core business

The core business of Food Retail remained stable at 24.3 billion. As expected, however, the low-price offensive in supermarkets and temporary store closures during renovations had a negative impact on supermarket sales (-0.5 percent), Migros wrote.

In contrast, the non-food segment recorded significant growth with an increase of 13.6 percent to 3.5 billion Swiss francs. The increase was driven by Digitec Galaxus. Healthcare services also grew, thanks in particular to the Medbase Group.

The results of Migros Bank - a key profit driver for the Group - will be published on February 11, 2026.