Tourism and leisure New understanding of tourism to ensure sustainable development
A study commissioned by Zürich Tourism calls for a broader understanding of city tourism. Visitors should be able to feel like locals for a while. This should enable more sustainable development.
29.08.2024, 15:31
SDA
According to the "Rethinking tourism" study presented on Thursday, there is much more to tourism in the city of Zurich than overnight and day visitors. Locals also contribute to tourism, for example when they attend events or eat in restaurants.
This new approach, known in technical jargon as the "visitor economy", should lead to a holistic development of tourism and prevent negative side effects such as the "overtourism" lamented in some European cities. "We should not primarily attract more people, but keep them here longer and offer them an even better experience," said Guglielmo Brentel, President of Zürich Tourism.
