Only a few Swiss resorts affected by overtourism

Switzerland Tourism (ST) therefore wants to counteract this with a campaign to strengthen the low season. There is no "overtourism" in Switzerland, the association explained on Thursday on the basis of a survey conducted in April and May. Only a minority of 5 percent of respondents were concerned about tourism.

And when problems related to tourism are perceived, inflation, pollution and littering as well as traffic problems come out on top. This is followed by the increasing scarcity of living space and damage to nature and the environment.

Instead of "overtourism", Switzerland Tourism speaks of "selective local and temporal bottlenecks". In tourist centers in particular, the respondents also noted "a certain disrespect on the part of tourists" - be it towards the respondents themselves, their families or their own country and the environment.

Lauterbrunnen recently made the headlines as a prominent example. The community of 2,300 reacted to the influx of tourists with signs calling for more consideration.

Strengthening the low season away from the hotspots

The industry and Switzerland Tourism are aware of the problem. "We take these local situations very seriously," Martin Nydegger, Director of Switzerland Tourism, is quoted as saying. The marketing organization has therefore been trying for some time to raise awareness for the low season and for places away from the hotspots.

This is because the number of overnight stays in the Swiss hotel industry is heavily concentrated in the peak periods of winter and summer. Over the whole year, however, Swiss hotels only operate at around half capacity.

Together with tour operators, Switzerland Tourism is therefore carrying out promotions directly in the markets of origin, as stated in the press release. Autumn in particular is being put in the spotlight. In addition, the diversity of Switzerland is to be showcased worldwide "so that travelers are better distributed".