Artificial intelligence OpenAI discontinues AI video app Sora
The ChatGPT developer OpenAI is discontinuing its AI video app Sora. The app caused quite a stir because it can generate video clips from just a few words.
25.03.2026, 01:33
SDA
First launched in 2024, the Sora software was described in part as the future of the video business because it produces deceptively real-looking environments and people. Six months ago, a standalone app also gave users the opportunity to appear in the videos themselves.
OpenAI did not provide any information on why and when exactly Sora will be discontinued. In US media reports in recent weeks, there has been talk that the AI pioneer is feeling the competition from rivals such as Anthropic and Google and therefore wants to focus more on the potentially lucrative business with companies.
No distractions
Fidji Simo, the OpenAI manager responsible for apps, wrote last week on the online platform X that companies are going through phases of experimentation and focus. It is important not to get distracted.
In recent months, Sora has produced many videos generated with the help of artificial intelligence that have spread via social networks. The app itself was also intended as a kind of social media platform.
