Car industry Porsche sells significantly fewer vehicles in China
The situation for sports car manufacturer Porsche in China worsened last year. In 2025, the Swabian company sold a good 41,900 vehicles there. That was around 26 percent fewer than a year earlier, as the company announced on Friday.
16.01.2026, 09:12
SDA
This is the fourth decline in a row. In comparison: in 2021, the VW subsidiary had still sold almost 95,700 sports and off-road vehicles in the People's Republic.
Porsche cited the challenging market conditions and tough competition, especially for e-models, as reasons for the renewed decline in China. Former Porsche CEO Oliver Blume had repeatedly emphasized last year that the market for luxury products in the People's Republic had literally collapsed.
Blume did not expect growth shortly before his departure. One of the reasons for this is the reluctance to buy on the part of wealthy Chinese, whose money is no longer so loose due to the real estate crisis. Michael Leiters has been the new head of Porsche since the beginning of January, while Blume is concentrating on managing the parent company Volkswagen.
Losses in almost all regions of the world
But things are not going well for Porsche in other regions of the world either: after China, the Group lost the most ground in its home market of Germany (-16 percent) and in the rest of Europe (-13 percent). In the overseas and growth markets - including Africa, Latin America, Australia, Japan and South Korea, for example - the Swabians also recorded a slight decline. Nevertheless, in North America, the largest sales region, the figures are at the previous year's level with a good 86,200 deliveries.
The bottom line, however, is that Porsche sold a good 279,400 sports and off-road vehicles last year - a tenth less than in 2024. Almost half of the decline is due to the weakness in China. Total sales had already fallen by three percent to around 310,700 in 2024.
Chief Sales Officer Matthias Becker said: "After several record years, our deliveries in 2025 are below the previous year's level. This development is in line with our expectations". In addition to weaker demand for exclusive products in China, this trend is also due to gaps in the supply of certain models.
Macan is the frontrunner
The Macan compact SUV was the best-selling model last year. The VW subsidiary delivered a good 84,300 of them - an increase of two percent. The all-electric version accounted for more than half of this figure. The classic 911 sports car increased slightly to almost 51,600 vehicles. This was a delivery record, it was reported.
All other models saw a decline in 2025 - including the 718 model, the Panamera and the all-electric Taycan. There was a 21 percent drop in sales of the Cayenne SUV, the model with the highest number of deliveries to date. 22 percent of Porsche vehicles sold were purely electric vehicles. The Zuffenhausen-based company had renewed several model series in 2024.
Becker: planning volume "realistic"
Becker was cautious with regard to the current year: in view of the production phase-out of the 718 and the combustion-powered Macan, the volume is being planned "realistically". The models are being phased out due to cyber security regulations, among other things. There are no direct successors. An electric model of the Cayman and Boxster is in development, but has been delayed.
Porsche fans will probably have to wait even longer for a new combustion model in the Macan segment. Porsche had successively announced that, contrary to original plans, it would focus more on combustion engines again in 2025 and postpone electric models.
