Bank Prices on the Swiss luxury real estate market continue to rise
Luxury real estate became more expensive in Switzerland last year, although the trend is slowing down. According to the major bank UBS, the price plateau is likely to be reached soon.
06.05.2026, 12:06
SDA
On average, prices for luxury properties have risen by 3 percent, according to the "UBS Luxury Property Focus 2026" report published on Thursday. However, growth was lower than in the market as a whole.
Properties in mountain regions remained particularly in demand. Luxury properties there rose in price by an average of around 6 percent last year. The main drivers were wealthy buyers from abroad.
St. Moritz GR remained the most expensive luxury real estate location in Switzerland with average prices per square meter of around 52,000 francs. It was followed by Gstaad BE and Verbier VS, each with around 45,000 francs per square meter.
Outside the mountain regions, Cologny GE on Lake Geneva has the highest prices with an average of CHF 43,000 per square meter. On Lake Zurich, Küsnacht ZH leads with an average of CHF 37,000 per square meter.
According to UBS, a 150 square meter condominium "in a good location and with a high-quality fit-out standard" costs an average of CHF 4 to 5 million in Swiss luxury communities. Single-family homes with more than 1,000 square meters of space often cost over 10 million francs.
