Tourism Reka plans to invest 100 million francs within five years
Over the next five years, the Swiss travel fund Reka plans to invest 100 million Swiss francs in the renewal and expansion of its services. The aim is to shed the vacation village image, said Managing Director Roland Ludwig in an interview with "SonntagsBlick".
13.10.2024, 06:04
SDA
Ludwig said in the interview on Sunday that the cooperative would have to raise outside capital for the investments. He was convinced that the strategy would work.
For example, a kind of boutique family hotel is to be opened in S-chanf in the Upper Engadine, the vacation village in Lenk BE is to be expanded and a lakeside village is to be built in Kreuzlingen TG. In the past, a vacation apartment in beautiful surroundings and hiking were enough, said Ludwig. In the meantime, expectations have risen and a varied program is in demand.
Switzerland remains the core market and the largest investments are made here. In contrast, nobody knows Reka abroad, said Ludwig. There, the cooperative wants to position itself as a family vacation provider and grow. The purchase of a new vacation resort abroad is being considered. According to the Reka boss, concrete negotiations are not yet underway. The focus is on Italy and France.
