Watches Swatch suffers massive profit slump in 2025
Swatch achieved significantly lower sales and profits last year, after the watch group had already suffered a massive decline in the previous year. Despite the slump in earnings, shareholders will receive a stable dividend.
30.01.2026, 07:04
30.01.2026, 07:11
SDA
Sales in 2025 fell by 5.9 percent compared to the previous year to 6.28 billion Swiss francs, as announced on Friday. Adjusted for currency effects and compared to the previous year, sales fell by 1.3 percent. Analysts had expected an average organic decline of 5.0 percent.
Operating profit EBIT slumped to CHF 135 million from CHF 304 million in the previous year. This resulted in a margin of just 2.1 percent after 4.5 percent in 2024. The bottom line was a net profit of 25 million (-89 percent). Analysts had expected an average of 127 million.
Swatch intends to pay shareholders a dividend of CHF 4.50 per bearer share, unchanged from the previous year. The analyst community had expected only 3.43 francs.
In its outlook, Swatch is confident about the further course of business: the very positive momentum of the second half of the year and the acceleration in the last quarter would have continued in all price segments in January 2026, it said.
The Group expects very positive sales and volume growth in 2026. Profitability is set to improve substantially.
