Retail trade Swiss retailers again make less turnover on Black Friday

This year, Black Friday encouraged fewer bargain hunters to shop than in previous years. Significantly less money was also spent in the days around November 28.

Keystone-SDA

02.12.2025, 11:57

SDA

Black Friday, the discount day imported from America, seems to have passed its zenith in Switzerland. This is shown by an analysis by the news agency AWP based on data from "Monitoring Consumption Switzerland", which surveys cashless payments.

Turnover from credit, debit and mobile payments fell by around one percent compared to Black Friday 2024. This continued the trend from last year. There had already been a drop of three percent in 2024.