Tourism and leisure Swiss tourism faces a record summer
According to BAK Economics, Swiss tourism can expect further growth in the 2025 summer season. In particular, major events such as the Eurovision Song Contest and the European Women's Football Championship will provide a boost.
27.05.2025, 13:21
SDA
The impact of US customs policy will remain limited in the summer - for the time being. "After the record winter of 2024/25, the number of overnight stays should continue to rise in the summer," said BAK Economics economist Simon Flury at a media conference on Tuesday. The economic institute expects 24.9 million overnight stays from May to October - an increase of 2.0 percent compared to the previous year.
Major events such as the Eurovision Song Contest, the European Women's Championships and the Swiss Wrestling and Gymnastics Festival are driving demand - and are likely to bring another record summer. SBB is planning twice as many extra trains as usual because of the events.
The US market remains particularly strong - despite tariffs. Further growth is expected for summer 2025, but the pace is slowing: after +15% in the previous year, experts now expect +6%. For China, the BAK is increasingly expecting stagnation after the pandemic-related catch-up effects.
