Found an error?
Report now
Gianni created the dress, Donatella made it iconic! Liz Hurley became famous overnight in 1994 after wearing the Safety Pin Dress. While Gianni designed the dress, it was Donatella who had the vision to dress Liz Hurley. Even then, she knew how to turn fashion into a cult moment - a foretaste of her provocative and media-effective style, which she has continued to pursue to this day.
Image: IMAGO/Avalon.red
Gold, neon, chain patterns and logomania - minimalism at Versace? No way. Luxury, glamor and excess reign here - always with a wink.
The heart of the brand: Medusa. The fearsome gorgon with snake hair who, according to mythology, petrifies anyone who looks her in the eye. Gianni Versace made her the logo in 1978 - a symbol of the brand's hypnotic allure. Donatella, who took over the helm after the death of her brother in 1997, modernized the Medusa logo several times - sometimes reduced, sometimes in pop art style. Feminine strength, seduction and dangerous beauty - this is the energy that defines Versace to this day.
Donatella, who presented her first collection after Gianni's murder in Milan in October 1997, carried on his legacy with stubbornness and attitude - until her resignation on March 14 of this year, when it was announced that Donatella was leaving her role as Creative Director. She injected the brand with modernity, irony and a pinch of streetwear - and celebrated femininity more aggressively, confidently and seductively than ever before with her fashion.
The famous "Safety Pin Dress", in which Liz Hurley became a style icon overnight in 1994? Gianni created it, but it was Donatella who had the vision to dress the still unknown model in it. Even back then, she knew how to turn fashion into a cult moment. A foretaste of the ironic, media-savvy style that characterized Donatella's time as Creative Director.
Jennifer Lopez's legendary jungle dress is also unforgettable - a sensation in 2000 and a new edition with even more wow factor in 2019. And Angelina Jolie's 'high slit dress' with the dramatically stretched-out leg at the 2012 Oscars? One of the most discussed looks of all time with lots of memes on the internet - and of course: Versace.
Blake Lively also made fashion history in 2022 - in a dress that transformed live on the red carpet: from copper to turquoise, inspired by the patina of the Statue of Liberty. Futuristic, epic - a real Donatella drama.
Following her retirement, Donatella Versace will remain with the house as Chief Brand Ambassador. And: Versace is now officially part of the Prada Group - the next chapter with perhaps even more drama has begun. But don't worry: the glam remains. And Donatella anyway.
You can find more great fashion moments of Donatella Versace in the picture gallery above.
Donatella turns 70 - and remains as style-defining as ever. Just in time for her milestone birthday - and shortly before her departure from the fashion house - blue News celebrates the most iconic looks of the eternal Versace queen.
