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Jane from the canton of Schwyz (left) has a big dream: to take off in Los Angeles with her label Rebel&Freak. She has the support of her best friend from Switzerland.
Image: CH Media
Jane from Schwyz has a big dream: she wants to gain a foothold in Los Angeles with her label Rebel&Freak. She packed her bags and emigrated - accompanied by the cameras from "Adieu Heimat".
Jane from the canton of Schwyz longs for a fresh start abroad. She wants to take off with her fashion label Rebel&Freak in Los Angeles. To this end, she has packed her bags and emigrated - accompanied on her new adventure by "Adieu Heimat".
The designer has already commuted between various fashion weeks. She recently presented her fashions at Zurich Fashion Week, and other stops such as Cannes and Miami are already on her agenda.
Her biggest goal lies on the other side of the Atlantic: she wants to take off as a fashion designer in Los Angeles.
Why Los Angeles of all places and not New York? "It was a gut feeling," says the 35-year-old. And it's also a strategic decision. "People here spend a lot of money on art and appreciate beautiful things," she explains. What's more, her rock style fits in perfectly with the film and music metropolis.
To make her dream come true, Jane scoured numerous boutiques in the center of L.A. - with success. Some stores, including Galviria on Melrose Avenue, already sell her creations. She also regularly organizes photo shoots, which she shares on social media and presents at networking events.
But the city doesn't make it easy for newcomers. "You need thick skin here and you can't be naïve," says Jane. "You make contacts quickly, but many are unreliable or just chatty."
Despite the challenges, Jane is not giving up. She wants to be successful with Rebel&Freak in the long term and build a life for herself in L.A.
Her label is not just a business, but also a project close to her heart: she only uses high-quality residual materials from leather production and is committed to fair production. Part of the proceeds also go to an animal farm that she supports.
"It's a cycle - that's important to me," she emphasizes. In the future, she wants to expand her commitment to sustainability and animal welfare even further - and settle down in Los Angeles for good.
