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Privacy Policy

Online Privacy Policy: Swisscom blue News & Bluewin E-Mail App

blue News

The following applies to data processing in connection with the blue News service: blue Privacy Policy

Bluewin E-Mail

The following applies to data processing in connection with the bluewin Mail service: Swisscom Privacy Policy

Embedded web content

The web content embedded on the websites and in the apps uses cookies to save settings and page-related information.

Behavioral Advertising in Apps

To identify your device, the manufacturers of the operating system provide an advertising identifier (“Identifier for Advertising” (IDFA) for iOS devices and “Google Advertising ID” for Android devices). This identifier is not tied to the app, but is linked to the device. This identifier allows our advertising partners (Ringier Advertising AG) to deliver advertising content tailored to your app usage (so-called “behavioral advertising”). Here, too, the goal is to show users advertisements that are more interesting and relevant to them than would be possible without analyzing the corresponding usage data.

Privacy Policy Ringier Advertising AG

Objection to behavior-based advertising in apps

You can permanently opt out of behavioral advertising in apps through your device settings:

iiOS devices (Apple): Open Settings and select "Privacy." Under "Advertising," you can now enable the "Opt Out of Advertising" feature.

Android devices (Google): Open the "Google Settings" app and select "Ads." Then you can enable the "Turn off interest-based ads" option.

Technical Information: blue News App

Deployment and Improvement of the App

We use the information we collect to provide, maintain, and improve the app, as well as to offer and improve our services.

We may send you updates, notifications, and other messages related to the app.

Changes to this Privacy Policy

We reserve the right to amend this statement at any time. The version published on our website is the current one.

Last updated in June 2026.

Contact us

If you have any questions or concerns, please contact us as follows:

  • Via contact form
  • By Phone: 0800 800 800
  • By email (Editorial Department): user.feedback@blue.ch

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