Lara Gut-Behrami raced without a head sponsor in the 2024/25 season. According to Blick, the Ticino native is likely to have foregone several hundred thousand francs.
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- Lara Gut-Behrami raced the entire World Cup season without a head sponsor.
- According to Blick, the skier from Ticino thus forfeited income of around half a million francs.
- That would probably have been more money than the 33-year-old earned in prize money this winter (356,000 francs).
It was the big story before the start of the World Cup season in the fall: Lara Gut-Behrami and chocolate manufacturer Camille Bloch (Ragusa) are ending their long-standing partnership. For around 12 years, the Ticino native was the best-known advertising face of the chocolate brand.
Gut-Behrami advertised the Ragusa chocolate bar on her head. Whether on her helmet, on a silver cap, which she decorated with felt-tip crosses during victories, or on headbands: Gut-Behrami and Ragusa simply belonged together.
For unknown reasons, the 33-year-old then decided against a new sponsor and rode the entire season without a logo on her forehead. As reported by "Blick", the now 100-times World Cup podium skier forfeited several hundred thousand francs.
According to the newspaper, Gut-Behrami is said to have raked in a mid-six-figure sum for her partnership with Camille Bloch over 12 years. This is likely to have been around 400,000 - 500,000 francs per season.
However, the skier from Ticino does not need to worry about this financially. According to the FIS, Gut-Behrami collected a total of 356,190 francs in prize money this season. She scooped over a quarter of this (94,000 francs) in her last two races at the World Cup finals in Sun Valley.
