High discounts Coop advertises foreign goods as Swiss meat
In its advertising, Coop offers Swiss meat with high discounts. But a closer look reveals that the product does not come from here at all.
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- Coop has offered "minced beef, Switzerland" at a discount of 41 percent.
- However, the product does not come from Switzerland at all, but from Austria and Germany.
- Coop explained in writing that it had resorted to foreign meat at short notice due to a lack of availability.
During a recent promotion week, Coop offered "minced beef, Switzerland" at a discount of 41 percent. The meat was advertised in the brochure with the "Suisse Garantie" label, which gave the impression that it was Swiss meat.
However, the minced meat actually came from Germany and Austria, as reported by SRF. Coop labeled the meat with the "Suisse Garantie" label in its advertising. However, this label may only be used for meat that comes 100 percent from Switzerland. According to Swissness legislation, animals whose meat is sold as Swiss must also have spent the majority of their lives in Switzerland.
Coop wants to review internal processes
The packaging of the meat was correctly labeled in the store. However, the fact that the advertising refers to Swiss meat is a "deceptive package" in the eyes of one customer.
Coop explained in writing that foreign meat was used at short notice due to a lack of availability. However, the incorrect claim in the advertising material was not corrected. Coop did not tell SRF why the stores had not removed the advertisements. However, the company promised to review its internal processes.