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Study Europe's football market with strong sales

SDA

25.6.2024 - 02:51

The European football market has continued its growth. The top five leagues in England, Germany, Spain, Italy and France also increased their revenue and made a profit for the first time in four years in the 2022/23 season. (symbolic image)
The European football market has continued its growth. The top five leagues in England, Germany, Spain, Italy and France also increased their revenue and made a profit for the first time in four years in the 2022/23 season. (symbolic image)
Keystone

The European football market has continued to grow. The top five leagues in England, Germany, Spain, Italy and France also increased their revenue and made a profit for the first time in four years in the 2022/23 season.

Keystone-SDA

25.06.2024, 02:51

25.06.2024, 09:17

This is according to the 33rd edition of Deloitte's annual football report, which the auditing firm presented on Tuesday. Overall, revenue rose to 35.3 billion euros and was 16 percent higher than in 2021/22 (30.4 billion euros).

The top five leagues in Europe recorded an increase of 14% compared to the previous season (€17.2 billion) to €19.6 billion. The combined operating profit of the Premier League, Bundesliga, La Liga, Serie A and Ligue 1 amounted to €500 million.

World Cup and end of Covid as drivers

The study does not take transfer revenue into account. "The 2022 FIFA World Cup, the lifting of the last Covid-19 restrictions and the loyalty and enthusiasm of football fans have led to strong growth in the European football market in the 2022/23 season," said Stefan Ludwig, Head of the German Sports Business Group at Deloitte.

Behind the Premier League with seven billion euros (2021/22: 6.4 billion), the German Bundesliga is in second place in the revenue ranking of the so-called Big Five with a record value of 3.8 billion euros (2021/22: 3.1 billion) and recorded growth of 22 percent. Serie A in Italy achieved a similar result with €2.9 billion. Spain's La Liga and France's Ligue 1 also achieved record revenue figures of €3.5 billion and €2.4 billion respectively.

Bundesliga doubles revenue

The main reason for the Bundesliga's improved revenue is the end of all coronavirus restrictions in 2021/22, which almost doubled matchday revenue to €500 million. In addition, the top German league is the leader in spectator numbers.

The stadiums were 92% full, with an average of 43,000 spectators attending matches. In addition, income from media rights increased by ten percent (1.5 billion euros) thanks to the good performance of German clubs in the Champions League 2022/23 and commercial revenue improved by 19 percent (1.8 billion euros). The total operating profit amounted to 400 million euros. One reason for this is that the Bundesliga has the lowest ratio of personnel expenses of the Big Five at 55 percent.