Data security Search engines remain the most used online services in 2024

SDA

3.10.2024 - 00:30

Search engines are the most used online service in Switzerland.
Search engines are the most used online service in Switzerland.
Keystone

Search engines will remain the most used online services in Switzerland in 2024. Despite a boom in AI tools such as ChatGPT or Gemini, more than 80 percent rely on Google and Co. according to a survey on data trust conducted by the comparison service Comparis.

Keystone-SDA

Search engines are used more frequently by people over 55 than by younger people. There is a trend towards less use of e-mails, Comparis reported on Thursday. Five years ago, 86% still used email providers; in 2024, the figure is 78.4%. Messenger services have gained in importance compared to 2019 and account for 77% of usage.

Bills enjoy a high level of trust

The Swiss feel secure when shopping with digital payment methods. Twint is the clear frontrunner, the report continued. On a trust scale of 1 to 10, Twint achieves an average score of 7.2. In comparison with analog means of payment, Twint is in second place. Invoices are considered the most secure means of payment with an average score of 8.1.

Debit cards slipped to fourth place compared to the previous year, with a score of 6.9. Comparis sees the increased use of smartphones as a means of payment as the reason for this.

The Swiss have the greatest trust in banks and authorities when it comes to the serious handling of customer data. However, this trust has shrunk significantly compared to 2019, as Comparis wrote.