Number of the week 80 percent of reduced barbecue products are meat

Swiss retailers promote the consumption of meat during the barbecue season. This is the conclusion of a study by the environmental protection organization WWF Switzerland.

Specifically, meat recently accounted for 80 percent of reduced barbecue products. It was also offered at particularly low prices, with discounts of up to 51 percent.

Although almost all retailers have set themselves scientific climate targets, the practice shows that meat is "discounted to such an extent that it almost becomes junk", writes WWF.

In comparison, only 6 percent of ads advertised plant-based burgers or sausages. And the highest discount for a vegetarian barbecue product was 38 percent.

"Retailers need to rethink their advertising strategies and focus more on sustainable, plant-based alternatives in order to really have a positive impact on the climate," demands WWF food expert Mariella Meyer.

The WWF Grill Check analyzed advertising for the barbecue range of six Swiss retailers. A total of 559 barbecue products were considered.