Retail trade Swiss watch industry calls for support from politicians

SDA

17.9.2024 - 08:16

The Swiss watch industry is struggling with falling demand and the strong franc. The industry is now calling on politicians and the SNB for support.(archive image)
The Swiss watch industry is struggling with falling demand and the strong franc. The industry is now calling on politicians and the SNB for support.(archive image)
Keystone

The watch industry in Switzerland is going through difficult times. Global demand for Swiss watches is falling and the strong franc is putting pressure on manufacturers. The industry is sounding the alarm.

In a joint press release issued on Tuesday, the Federation of the Swiss Watch Industry (FH) and the Swiss Watch Industry Employers' Association (CP) call on the authorities to support the export industry. Concrete measures are needed to strengthen the competitiveness of the watch industry and preserve the economic stability of the export industry.

At present, suppliers and manufacturers of timepieces in the lower and medium price segments are suffering most from the market downturn and the strong franc, it said

The consequences for the industry are serious, the industry associations continued. Of the 700 companies with around 65,000 employees, many have already resorted to short-time working, extended their summer vacation periods or even laid off employees. In addition, future developments are difficult to predict, with no prospect of improvement in the short term.

The associations are calling for action: the Swiss National Bank (SNB), for example, has sufficient leeway to intervene in the foreign exchange market and weaken the franc. They are also calling on the federal government to improve the framework conditions. In this context, the associations welcome the progress made in free trade with China, India and the Mercosur states (Argentina, Brazil, Paraguay and Uruguay).

The administrative burden on companies should also be reduced, they added. This must remain the goal of the federal government, cantons and municipalities so that companies can concentrate on their core business.

SDA