The song is the band's first new release since their last studio album "Love" in 2017. It was announced in 2021 that frontman Kuno Lauener had been diagnosed with multiple sclerosis in 2017.
Some of the band's fans seem to have been waiting for the midnight release.
Shortly afterwards, comments about the new song could be read on the video platform YouTube, such as "A dream come true... new music from Züri West" or "Jehhh, Züri West... you're finally back... We've loved you forever!". The band's Instagram profile had a similar tone.