blue Music Swisscom is building a whole world around Swiss music

Gurtenfestival, Montreux Jazz or Openair Frauenfeld: Swisscom is creating a whole world of experiences around the most popular Swiss open airs - on site, on the move on the net and on blue TV.

From 2022, Swisscom will ensure that the Swiss music world once again gives you goosebumps everywhere with its own events, new formats, surprising innovations and targeted support for young talent.

As part of this new central commitment, Swisscom can now announce official partnerships with the most important open air festivals in Switzerland: the Bern Gurten Festival, the Frauenfeld, Gampel and Lumnezia open air festivals, the Montreux Jazz aFestival, the Paléo Festival Nyon, the Moon & Stars Festival and Out in the Green.

Swisscom will not only be present at these events and provide unique experiences, but will also report on them during and after the events in numerous specials and live broadcasts on blue TV.

"We are making the events accessible to a much larger audience and creating a new generation of music experience with new perspectives and unique reporting," explains Christoph Timm, Head of Marketing & Image Communications at Swisscom. "This is particularly important for the artists: we enable them to multiply their performance and make it tangible - even for those who can't be there in person. In this way, we are strengthening the Swiss music scene in particular."